Displays detailed metric breakdowns for social properties and the posts on those properties.
These reports include:
Using these reports, you can view a large number of metric breakdowns that are provided by the social platform, such as:
Due to the large number of breakdowns available for the metrics provided by each social platform, metrics on these reports are combined into a single line item along with the specific breakdown. To use these reports, it is critical that you understand the data in Platform Interactions.
For example, interactions for a Facebook page might appear similar to the following:
Metrics for platform interactions are displayed along with any applied breakdowns in the following format:
platform | property vs post | insight type | insight value | metric
|platform||Social platform that provided the metric.|
Scope of the metric, either "property" or "post". Indicates if the metric applies to properties (such as a Facebook page or Twitter account), or to posts on those properties.
|insight_type||Insight type used to breakdown the metric. See Insight Breakdowns.|
|insight_value||Insight value used as a filter for the metric breakdown. See Insight Breakdowns.|
|metric||The metric that is represented by Owned Social Interactions on the report.|
Each metric is displayed with one of the following breakdown levels pre-applied:
|insight type | insight value||Description|
Metric total with no breakdown. For example:
Shows total likes.
Metric total for a specific insight. For example:
Shows total likes by all storytellers (Facebook defines storytellers as people who share stories about your page, such as liking, commenting, or posting to your page's wall.)
Metric total for a specific insight filtered by a specific insight value. For example:
Shows total comments from males.
Platform Interactions represent aggregated totals for posts or pages from all owned properties on the specified platform. These metrics are most useful when used to breakdown another report, as described in Report Descriptions.
Owned property metrics are typically viewed by breaking down a line item on the Owned Social Account and App Ids > Name Report by the Platform Interactions Report:
This breakdown lets you view interactions for a specific page.
Property and Post Reports
All unique property or post identifiers across all owned properties.
|Property vs app||
All ids and names across all owned properties.
All property and post names across all owned properties.
|Owned Social account and app Ids||
Unclassified value that displays id | property vs app | name as a single line item.
Social Interactions Reports
All social networks where you have owned properties. Breaking down platform by Owned Social Account and App Ids > name shows you all properties owned on a social platform.
|Property vs post||
Total number of properties (such as a Facebook pages or Twitter accounts), and posts (such as tweets) across all owned properties.
All Insight types across all owned properties.
All insight values across all owned properties.
All metrics reported across all owned properties.
Unclassified value that displays platform | property vs post | insight type | insight value | metric as a single line item.