Standard reports display data for website and visitor activity,
traffic patterns, referral data, advertising campaigns, visitor retention,
product data, and more. You can run reports and then access tools to configure
segments, metrics, and report comparisons.
You can gather custom data to create reports specific to your website.
For example, if you have a search feature on your website, you can track the
search terms submitted and create a report that shows these terms and the
results of the searches.
The standard report set covers topics common to every website. Reports
include (but are not limited to):
- Website data
- Visitor data
- Traffic patterns
- Referral data
- Advertising campaigns
- Visitor retention
- Product information
Analytics categorizes reports based on the following types:
include reports such as the Totals Report, which shows data designed for quick
overviews. These are intended for executives who want a general overview of the
provide comprehensive, accurate, and detailed analysis of customer activity.
Metrics such as campaign management, sales cycle, customer fallout, and
customer conversion let you measure e-commerce transactions, sources of sales,
advertising effectiveness, customer loyalty, and more.
Traffic reports give
you in-depth insight into how visitors interact with your website. They let you
analyze critical aspects of visitor behavior, monitor and understand traffic
patterns, determine popular site content, and segment visitors by any