Processing rules simplify data collection and manage content as it is sent to reporting.
Processing rules help simplify interaction with IT groups and Web developers by providing an interface to:
Pull internal search terms or a campaign ID from the query string into an eVar
|Watch the Processing Rules overview and training from Adobe Summit to learn why you should be using processing rules.|
Prior to April 20, 2017, all users (including administrators) had to pass an exam and be granted authorization to use processing rules by Adobe Customer Care.
Now, administrators have rights to use processing rules by default. The exam is no longer necessary. Administrators can also grant these rights to non-administrators through the Admin Tools interface. Here's how:
Context data variables are a new type of variable that are available only to processing rules. To use context data variables, key/value data pairs are sent in by your implementation, and processing rules are used to capture these values in standard Analytics variables. This frees programmers from understanding exactly which prop and/or eVar should contain which value.
See Context Data Variables in Implementation Help.
Processing rules can monitor incoming values to transform common typos and set events based on reported data. Props can be copied to eVars. Values can be concatenated for reports, and events can be set.