Processing Rules

Processing rules simplify data collection and manage content as it is sent to reporting.

Processing rules help simplify interaction with IT groups and Web developers by providing an interface to:

Processing Rules Overview

Watch the Processing Rules overview and training from Adobe Summit to learn why you should be using processing rules.

Get Authorized to Use Processing Rules

Prior to April 20, 2017, all users (including administrators) had to pass an exam and be granted authorization to use processing rules by Adobe Customer Care.

Now, administrators have rights to use processing rules by default. The exam is no longer necessary. Administrators can also grant these rights to non-administrators through the Admin Tools interface. Here's how:

  1. If you have not already done so, create a group that includes only those non-admins that should have authorization to use processing rules.
  2. Add the non-administrator/s to that group.
  3. Then go to Analytics > Admin > User Management > Groups > [group name] > Edit > Report Access > Report Suite Tools > Customize > Report Suite Management.
  4. Check the box next to Processing Rules and click OK.

Important: Because processing rules permanently affect Analytics data, we strongly recommend that processing rules administrators receive certification training in Adobe Analytics, and be familiar with all sources of data for your report suites (standard web sites, mobile sites, mobile apps, Data Insertion API, and so on). Knowledge of the context data variables and standard variables populated in various platforms will help prevent accidental deletion or alteration of data.

Use Context Data to Simplify Data Collection

Context data variables are a new type of variable that are available only to processing rules. To use context data variables, key/value data pairs are sent in by your implementation, and processing rules are used to capture these values in standard Analytics variables. This frees programmers from understanding exactly which prop and/or eVar should contain which value.

See Context Data Variables in Implementation Help.

Use Processing Rules to Transform Hit Data and Trigger Events

Processing rules can monitor incoming values to transform common typos and set events based on reported data. Props can be copied to eVars. Values can be concatenated for reports, and events can be set.

Using Context Data Variables in Reporting

Once context data variables are defined within your implementation, they must be copied to variables such as eVars to be used in reporting.

For more information, go here and here.