Mobile Management

Enabling mobile management activates the mobile solution variables that capture lifecyle and other metrics from mobile applications.

See Mobile App Development & AppMeasurement Libraries for details on capturing lifecycle metrics in your mobile app.

This integration between Adobe Analytics and Mobile Services

Enable Mobile Reporting

Analytics > Admin > Report Suites > Edit Settings > Mobile Management > Mobile Application Reporting.

1. Enable App Reports

Enable App Reports v3.0 to measure the following metrics:

  • Acquisition - track referring URLs for app download campaigns.
  • Lifecycle - foundation level of reporting provided by measurement sent on each app launch.
  • App Actions - reports and pathing based on in-app actions.
  • Lifetime Value - understand how users accrue value over time using app KPIs (such as purchases, ad views, video completes, social shares, photo uploads).
  • Timed Events - measure the amount of time that elapses (in-app & total time) between key app actions (such as time before first purchase).

2. Enable Location Tracking

Enabling Location Tracking lets you:

  • Track latitude and longitude data and report on it in Analysis Workspace and Mobile Services.
  • Identify, create and visualize specific Points of Interest (POIs) within Mobile Services. POIs must be defined in the mobile SDK configuration file.
  • Track bluetooth beacons (UUID, major, minor, and proximity).

3. (Optional) Enable/Disable Legacy Reporting and Attribution for Background Hits

Enabled background hits (hits generated when the app is in the background) means that they treated as regular foreground hits. They now show up in regular reporting and this also affects attribution. This configuration is usually only desirable to maintain consistency with legacy implementations.

Instead, we recommend that you “include background hits” in a virtual report suite. This allows you to see the hits but they will not affect visit and visitor counts adversely.

Enable Mobile Classifications

Mobile classifications are enabled after you enable Mobile Management > Mobile Application Reporting.

Classifications are used to categorize values into groups and report at the group level. For example, you can classify all Paid Search campaigns into a category like "pop music terms" and report on the success of that category relative to metrics like Instances (a.k.a. Click-throughs), and conversion to success events.

Classification Definition

First Launch Date

Date of first launch after installation or re-installation.


App ID

Stores the Application name and version in the following format:

[AppName] [BundleVersion]

For example, myapp 1.1.

Launch Number

Number of times the application was launched or brought out of the background.

Days Since First Use

Number of days since first run.

Days Since Last Use

Number of days since last use.

Hour of Day

Measures the hour the app was launched and uses the 24-hour numerical format. Used for time parting to determine peak usage times.

Day of Week

Number of the week day the app was launched.

Device Name

Stores the device name.

Comma-separated two-digit string that identifies the device. The first number typically represents the device generation, and the second number typically versions different members of the device family.

Operating System Version

OS version.


Width x Height in actual pixels.

Lifetime value (eVar)

Populated by trackLifetimeValue methods.

Acquisition Source

Acquisition Medium

Acquisition Term

Acquisition Content

Acquisition Name

Location (Down to 10 km)

Populated by trackLocation methods.

Location (Down to 100 m)

Populated by trackLocation methods.

Location (down to 1 m)

Populated by trackLocation methods.

Point of Interest Name

Populated by trackLocation methods when device is in a defined POI.

Distance to Point of Interest Center

Populated by trackLocation methods when device is in a defined POI.

In-App Message ID

In-App Message Online

Push Opt-In

Payload ID