A sequence of page views in a sitting. The visits metric is commonly used in reports that display the number of user sessions within the selected time period.

Note: For information about how visits and mobile app launches are calculated, see Compare Visits and Mobile App Launches in the Knowledge Base.

The visit metric is always associated with a time period, so you know whether to count a new visit if the same visitor returns to your site. A session starts when the user first arrives on your site, and ends under one of the following scenarios:

Note: The definition of a visit can be shortened for a report suite if specifically requested, but it cannot be lengthened. Have one of your organization's supported users contact Customer Care to request this change.

The following scenarios do not start a new visit:

A visit does not necessarily coincide with a browser session. For example, if a visitor closes the browser, reopens the browser, and comes to your site five minutes later, it is recognized as a continuation of the same visit. This also means that if a visitor remains on one page for 35 minutes, the visit will have closed and processed, and a new visit will start if they click through to another page.

When a visit ends, all variables with a visit expiration are expired and no longer persist. The visit number metric will be incremented on the next visit for this visitor.

Note: If you are using Analytics as the reporting source for Adobe Target, refer to Minimizing Inflated Visit and Visitor Counts in A4T in the Target documentation.

For more information, refer to Identifying Unique Visitors in the Adobe Analytics Implementation guide.

Time Periods

A visit is reported in each time period in which activity occurred. For example, suppose that a visit begins at 11:45 p.m. on December 1st, and continues until 12:30 a.m. on December 2nd. The visit is counted on December 1st and December 2. This reporting applies to other time periods, including weekly, monthly, quarterly, and yearly.