A sequence of page views in a sitting. The visits metric is commonly used in reports that display the number of user sessions within the selected time period.
The visit metric is always associated with a time period, so you know whether to count a new visit if the same visitor returns to your site. A session starts when the user first arrives on your site, and ends under one of the following scenarios:
The following scenarios do not start a new visit:
A visit does not necessarily coincide with a browser session. For example, if a visitor closes the browser, reopens the browser, and comes to your site five minutes later, it is recognized as a continuation of the same visit. This also means that if a visitor remains on one page for 35 minutes, the visit will have closed and processed, and a new visit will start if they click through to another page.
When a visit ends, all variables with a visit expiration are expired and no longer persist. The visit number metric will be incremented on the next visit for this visitor.
For more information, refer to Identifying Unique Visitors in the Adobe Analytics Implementation guide.
A visit is reported in each time period in which activity occurred. For example, suppose that a visit begins at 11:45 p.m. on December 1st, and continues until 12:30 a.m. on December 2nd. The visit is counted on December 1st and December 2. This reporting applies to other time periods, including weekly, monthly, quarterly, and yearly.