Units

The total units that were ordered for the selected time period. Because you have many units purchased per order, Units is a vital metric that reveals general inventory movement.

Uses Description
Traffic Units is a definition of the product, and is set on the purchase event. It is the number of items purchased for a product, or the sum of total items for all products.
Conversion Units is a definition of the product, and is set on the purchase event. It is the number of items purchased for a product, or the sum of total items for all products.
Ad Hoc Analysis Units is a definition of the product, and is set on the purchase event. It is the number of items purchased for a product, or the sum of total items for all products.