Revenue

Revenue is captured on the purchase event, and is defined as the total dollar amount for the sum of the order for each product. This value comes from the purchase event.

Uses Description
Traffic N/A
Conversion Revenue is captured on the purchase event, and is defined as the total dollar amount for the sum of the order and each product.
Ad Hoc Analysis Revenue is captured on the purchase event, and is defined as the total dollar amount for the sum of the order and each product.