Custom metrics let you track additional success metrics on your
Custom metrics are captured using the
events variable, and are available as one
of two types:
- Events that count the number
of times something occurs. Ad displays, checkouts, and similar events are
tracked using this type of event.
- Events that store values
that are often used for additional calculation. These events store numerical
values, such as currency, that can be used to perform calculations in your
report. For example, you might store the shipping cost for the purchase in a
custom event. This lets you compare the amount collected for shipping with the
actual cost paid to your shipping provider.