Shows the percentage of visits that contain a single hit.
Bounce rate uses the
Bounces metric and is
Bounces divided by Entries
Bounce Rate does not include visits where multiple actions occurred on a
single page. For example, a visit with a video view on a single page is a
Single Access but not a Bounce.
Note: Existing implementations can sometimes contain a calculated metric
that differs from the Analytics default metric. Check the calculated metric
definition to make sure there are no differences.
Knowledgebase article for more