Data Collection

Topics intended for users looking for information about data collection and related content.

Document Description
Data Collection in Analytics

Adobe has created multiple ways to send data into Analytics. These methods include tracking information in real-time from web sites, emails, campaigns, web-based kiosks, mobile devices, client-server applications, and most applications that can access the Internet.

Data Retention Policy

Data collected by Adobe Analytics Data Retention Policy Adobe customers is retained for a specific period of time. This period is referred to as the default data retention period. An option is provided to extend the default data retention period for an additional fee.

Current Data

The Include Current Data option lets you view the latest Analytics data, often before data is fully processed and finalized. Current data displays most metrics within minutes, providing actionable data for quick decision making.

Reporting High Numbers of Unique Values (Low-Traffic)

When a report has a large number of unique values, Analytics reports provide functionality to ensure that the most important values appear in your report.

Cookies Used in the Experience Cloud

Cookies are provided to maintain information during and sometimes between visits to a website. Cookies enable devices to be uniquely differentiated from other browsers who view the site.

First-Party Cookies

Analytics uses cookies to provide information on variables and components that do not persist between image requests and browser sessions. These harmless cookies originate from a domain hosted by Adobe, known as third-party cookies.

Multi-Currency Support

List of stages where a target currency code must be defined for multi-currency support to work.

Data Availability, Security, and Recovery Whitepapers

Whitepapers that describe how Adobe ensures data availability and security.

Analytics Request Performance

How Analytics data collection performance is measured.

Multibyte Character Sets

Analytics allows data to be captured and reported in multiple languages, which allows international sites to be easily tagged with Analytics code, and generate reports that reflect the site content as displayed to the user. A single report suite can be used to collect and report data in multiple languages.

None, Unspecified, Unknown, and Other in reporting

Various reports in the Adobe Experience Cloud can show None, Unspecified, Other, or Unknown, depending on the specific report viewed. Learn about why each report can have one of these line items.

Privacy Overview

Overview of what data Adobe Analytics collects and other privacy considerations.

Regional Data Collection

Learn about regional data collection (RDC) and how to transition from traditional Adobe data collection to RDC.

Analytics Data Retention Policy FAQ

Answers to frequently asked questions about Adobe's data retention policy for Analytics.

Using FTP and sFTP

Learn how to use FTP and SFTP to transfer files between computers and servers.

Variables - How They Are Used in Reporting

Descriptions of variables and how each is used in reporting.