Conversion Classifications

Classifications are used to categorize values into groups and report at the group level. For example, you can classify all Paid Search campaigns into a category like pop music terms and report on the success of that category relative to metrics like Instances (click-throughs), and conversion to success events.

Conversion classifications let you classify conversion variables. Once classified, any report that you can generate using the key data can also be generated using the associated data properties.

After enabling classifications, use the Classification Importer to assign specific values to the appropriate classification.

Conversion Classifications Descriptions

Element Description
Name The classification name.
Options (Text Only) Creates a list of classification values available for this classification. Use Options with campaign variables to provide users with a list of supported values for the classification in the Campaign Manager.