Channel

Generally, a channel is a section (or category) of your site. For example, a web site might have two channels, one for Weather and one for News.

Product-Specific Information

Channel may have subtle varying definitions in Marketing Cloud products.

Product Description

s.channel variable

Identifies a section of your site. It groups similar traffic-related content, such as pages or site sections, in your reporting implementation. You can use a channel to report visits, visitors, and so on. Page names show the lowest level of granularity while the channel variable shows high-level page groups.

See channel.

Reports and analytics

Refers to channels as sections and categories of your site. You can group statistics for all page views that occur within any channel.

Marketing channel

Can be an email campaign, display ad, social network, referring domain, or a paid or natural search.

See Marketing Channel Help.