Adobe Analytics Documentation

Welcome to the Adobe Analytics documentation home page. Find self-help, customer support, and more for an array of reporting tools such as Analysis Workspace, Report Builder, Reporting API, Data Workbench, and Activity Map.

You can also access documentation for product and user administration, implementation, and all the features supported in Adobe Analytics. Whether you’re just getting started or want to delve deeper, explore all our Adobe Analytics docs today to unlock the full potential of this industry-leading solution.

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  • Getting Started
    Learn key features, common use cases, and first steps for analysts, end users, and administrators.
  • Analytics Tools
    Learn how to use Analytics tools, including Analysis Workspace, Analytics Dashboards, Report Builder, and Activity Map.
  • Administration
    Learn about Analytics administration tasks, such managing users and products in the Experience Cloud Admin Console, configuring report suites, and more.
  • Implementation
    Learn ways to implement Adobe Analytics. Customize what data is collected to get the most out of Analytics data.
  • Components
    Manage data using components like Segments, Calculated Metrics, Virtual Report Suites, Marketing Channels, and Classifications. Learn about Cross-Device Analytics.
  • Export
    Learn about using Data Feeds to export of raw data, and Data Warehouse to retrieve a spreadsheet output of data. Learn how to use FTP and SFTP to transfer files.
  • Import
    Bring data into Adobe Analytics from outside sources, either in bulk or real-time.
  • Integration
    Configure integrations with other Adobe Experience Cloud solutions, such as Audience Manager and Advertising Cloud.
  • Tech Notes
    Browse a knowledge base containing helpful articles that don’t belong to a specific Analytics tool or component.
  • Media Analytics
    Implement Adobe Analytics for Streaming Media. Includes the Media SDK and the Media Collection API.
  • Customer Journey Analytics
    Learn about Adobe Customer Journey Analytics and how to use Analysis Workspace with data from Experience Platform.

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