The following tables list the metrics and dimensions that can be automatically measured by the mobile library after lifecycle is implemented.
This topic contains the following information:
After lifecycle metrics are configured, the metrics are sent in context data parameters to Analytics, parameters to Target with each mbox call, and as a signal to audience management. Analytics and Target use the same format, while audience management uses a different prefix for each metric.
For Analytics, the context data that is sent with each lifecycle tracking call is automatically captured in and reported by using the metric or dimension that listed in the first column.
Metrics
|
Metric |
Analytics Context Data/Target Parameter |
Audience Manager Signal |
Description |
|---|---|---|---|
|
First Launches |
a.InstallEvent |
c_a_InstallEvent |
Triggered on first run after installation (or re-installation). |
|
Upgrades |
a.UpgradeEvent |
c_a_UpgradeEvent |
Triggered on first run after upgrade (anytime the version number changes). |
|
Daily Engaged Users |
a.DailyEngUserEvent |
c_a_DailyEngUserEvent |
Triggered when the application is used on a particular day. Tip: Daily Engaged Users is not
automatically stored in an Analytics metric. You must create a processing rule
that sets a custom event to capture this metric.
|
|
Monthly Engaged Users |
a.MonthlyEngUserEvent |
c_a_MonthlyEngUserEvent |
Triggered when the application is used during a particular month. Tip: Monthly Engaged Users is not
automatically stored in an Analytics metric. You must create a processing rule
that sets a custom event to capture this metric.
|
|
Launches |
a.LaunchEvent |
c_a_LaunchEvent |
Triggered on every run, including crashes and installs. Also triggered on a resume from background when the lifecycle session timeout has been exceeded. |
|
Crashes |
a.CrashEvent |
c_a_CrashEvent |
Triggered when the application is not backgrounded before closing. Event is sent on application start following the crash. Adobe Mobile crash reporting does not implement a global uncaught exception handler. |
|
Previous Session Length |
a.PrevSessionLength |
c_a_PrevSessionLength |
Expressed in seconds and reports the number of seconds that a previous application session lasted based on how long the application was open and in the foreground. |
Dimensions
|
Dimension |
Analytics Context Data/Target |
Audience Management |
Description |
|---|---|---|---|
|
Install Date |
a.InstallDate |
c_a_InstallDate |
Date of first launch after installation. MM/DD/YYYY |
|
App ID |
a.AppID |
c_a_AppID |
Stores the Application name and version in the following format: [AppName] [BundleVersion] For example, myapp 1.1 |
|
Launch Number |
a.Launches |
c_a_Launches |
Number of times the application was launched or brought out of the background. |
|
Days since first use |
a.DaysSinceFirstUse |
c_a_DaysSinceFirstUse |
Number of days since first run. |
|
Days since last use |
a.DaysSinceLastUse |
c_a_DaysSinceLastUse |
Number of days since last use. |
|
Hour of Day |
a.HourOfDay |
c_a_HourOfDay |
Measures the hour the app was launched. 24 hour numerical format. Used for time parting to determine peak usage times. |
|
Day of Week |
a.DayOfWeek |
c_a_DayOfWeek |
Number of the week day the app was launched. |
|
Operating System Version |
a.OSVersion |
c_a_OSVersion |
OS version. |
|
Days since last upgrade |
a.DaysSinceLastUpgrade |
c_a_DaysSinceLastUpgrade |
Number of days since the application version number has changed. Tip: Days since last upgrade is not
automatically stored in an Analytics variable. You must create a processing
rule to copy this value to an Analytics variable for reporting.
|
|
Launches since last upgrade |
a.LaunchesSinceUpgrade |
c_a_LaunchesSinceUpgrade |
Number of launches since the application version number has changed. Tip: Launches since last upgrade is not
automatically stored in an Analytics variable. You must create a processing
rule to copy this value to an Analytics variable for reporting.
|
|
Device Name |
a.DeviceName |
c_a_DeviceName |
Stores the device name. iOS: Comma-separated two-digit string that identifies the iOS device. The first number typically represents the device generation, and the second number typically versions different members of the device family. For a list of common device names, see iOS Device Versions. |
|
Carrier Name |
a.CarrierName |
c_a_CarrierName |
Stores the name of the mobile service provider as provided by the device. Tip: Carrier name is not automatically
stored in an Analytics variable. You must create a processing rule to copy this
value to an Analytics variable for reporting.
|
|
Resolution |
a.Resolution |
c_a_Resolution |
Width x Height in actual pixels |
The following metrics and dimensions are captured in mobile solution variables by the method listed in the Description column.
Metrics
|
Event |
Analytics Context Data/Target Parameter |
Audience Management Trait |
Description |
|---|---|---|---|
| Action Time Total | a.action.time.total | c_a_action_time_total |
Populated by trackTimedAction methods. |
| Action Time In App | a.action.time.inapp | c_a_action_time_inapp |
Populated by trackTimedAction methods. |
| Lifetime Value (event) | a.ltv.amount | c_a_ltv_amount |
Populated by trackLifetimeValue methods. |
Dimensions
|
Dimension |
Analytics Context Data/Target Parameter |
Audience Management Trait |
Description |
|---|---|---|---|
| Location (down to 10 km) |
a.loc.lat.a a.loc.lon.a |
c_a_loc_lat_a c_a_loc_lon_a |
Populated by trackLocation methods. |
| Location (down to 100 m) |
a.loc.lat.b a.loc.lon.b |
c_a_loc_lat_b c_a_loc_lon_b |
Populated by trackLocation methods. |
| Location (down to 1 m) |
a.loc.lat.c a.loc.lon.c |
c_a_loc_lat_c c_a_loc_lon_c |
Populated by trackLocation methods. |
| Point of Interest Name | a.loc.poi | c_a_loc_poi |
Populated by trackLocation methods when device is in a defined POI. |
| Distance to Point of Interest Center | a.loc.dist | c_a_loc_dist |
Populated by trackLocation methods when device is in a defined POI. |
| Lifetime Value (conversion variable) | a.ltv.amount | c_a_ltv_amount |
Populated by trackLifetimeValue methods. |
|
Tracking Code |
a.referrer.campaign.trackingcode | c_a_referrer_campaign_trackingcode |
Populated by Mobile App Acquisition. Generated automatically by Adobe mobile services. |
|
Campaign |
a.referrer.campaign.name | c_a_referrer_campaign_name |
Name of the campaign, also stored in the campaign variable. Populated by Mobile App Acquisition. |
|
Campaign Content |
a.referrer.campaign.content | c_a_referrer_campaign_content |
The name or ID of the content that displayed the link. Populated by Mobile App Acquisition. |
|
Campaign Medium |
a.referrer.campaign.medium | c_a_referrer_campaign_medium |
Marketing medium, such as banner or email. Populated by Mobile App Acquisition. |
|
Campaign Source |
a.referrer.campaign.source | c_a_referrer_campaign_source |
Original referrer, such as newsletter or social media network. Populated by Mobile App Acquisition. |
|
Campaign Term |
a.referrer.campaign.term | c_a_referrer_campaign_term |
Paid keywords or other terms you want to track with this acquisition. Populated by Mobile App Acquisition. |