Implementation Guides

Instructions and code samples for standard and non-standard implementations of the Marketing Cloud ID service.

Contents:

Important: Be sure to read and understand the ID service requirements before getting started with these procedures.

Standard Implementation

A standard implementation uses Dyanamic Tag Manager (DTM) to help you get started with the ID service and integrate it with other Marketing Cloud solutions. We strongly recommend that you use DTM when implementing the ID service. To get started, see Standard Implementation with DTM.

Non-Standard Implementations

These procedures and code samples can help you set up the Marketing Cloud ID service in a manual, or non-standard manner. Please note that these implementations are often technically challenging and complex. They can require scarce engineering resources on your part or consume contracted support time with your Adobe consultant.

Tip: As an alternative, we recommend using DTM to implement the ID service. DTM streamlines the implementation workflow and automatically ensures the correct code placement and sequencing. Additionally, DTM puts you on the recommended implementation path for the ID service and subsequent integrations with other Marketing Cloud solutions.

To get started, see the implementation guide that covers your solution combination below:

Index of Implementation Guides