Online and Offline Channels

Online Channels let you categorize data for visitors who come through sources like a search engine, Internet ad, referring domain, or email campaign. Offline Channels apply to visitors who found your site through television ads, newspapers, or magazine advertisements.

Integrate Data Sources into Marketing Channel Reports

If you want to integrate data sourced data into Marketing Channel reports, keep in mind the following:

  • Any standard hits passed in to analytics reports with a transactionID are processed through marketing channel processing rules as normal.
  • Any transactionID data sources passed into analytics are automatically associate with the same marketing channel on which the standard hit was processed.
  • Any other data sourced data does not go through marketing channel processing rules.

See Data Sources help for more information about Data Sources.