Adobe Data Workbench provides tools and processes to ready your
data to comply with the General Data Protection Regulations (GDPR).
Like all Adobe Analytics solutions, Data Workbench provides support for
GDPR by providing cleansing, deleting, and labeling of analytic variables when
processing the Adobe Analytics' data feed. To support GDPR implementations,
Adobe lets you set up processes for GDPR in accordance with your company’s
permissions as established in your agreement with Adobe. See
Adobe Analytics and GDPR for additional
The GDPR regulation identifies the roles and obligations of the
different parties responsible for GDPR enablement (see
GDPR and Your Business).
- Your organization acts as
to determine the context and retention of personal data based on
your needs and constraints. Adobe then processes and stores this data on your
- Adobe acts as the
data processor to provide the software and services to implement
GDPR requirements based on your agreement with Adobe.
- After integration of Data
Workbench with the GDPR service and according to GDPR standards, visitors to a
data subjects) can exercise their "right to be forgotten" by
Adobe, the data processor. To accomplish the right to be forgotten, you as the
data controller can upload challenged visitor IDs to Adobe from a UI or API.
Adobe Analytics GDPR workflow
documentation for more information, including the
submit access and delete requests
Note: For other data sources, your organization will be responsible
for cleaning up challenged visitor IDs from other log sources, such as the CRM,
POS, IVR, and other raw data sources. Custom-scoped services packages will be
available to provide support for organizations by providing a
full replacement set of files for each data source or other
Upgrading DWB for GDPR Implementation
Consulting will advise you on the appropriate services package to
bring existing implementations into compliance. Please contact your Customer
Success Manager (CSM) for additional information.
- Upgrade to the latest version of Data
Workbench. For the highest security, new certificates and security features
were added in the DWB 6.7 releases that are required for GDPR integration.
- If using legacy TSV
Analytics event logs, upgrade to the
Avro data feed.
- If using a legacy UCP
(Uniied Customer Process) with Transform to update existing logs, upgrade to
the current process. The updated process directly generates a master lookup
file for mapping visitor IDs across sources.
Standardize data flow to accommodate the GDPR service.
Establish a custom-scoped services package to manage other log
sources such as CRM, POS, IVR, and other raw data sources.
- Confirm default data
retention period of 25 months or more in the Analytics contract.