Event-Based Rules Example

An example of how you to use event-based rules in click-tracking for a tabbed interface on a product page.

When using event-based rules, it helps to have some knowledge of CSS selectors so that you can identify elements on the page.

The CSS Selector lets you quickly and easily select CSS elements to use as triggers for event-based rules without leaving the DTM rule builder. For more information, see Using the CSS Selector.

The following links are useful resources to learn about CSS:

DTM Basics: Event-Based Rules, Part One Time: 7:02

By then end of this video you should be able to:

  • Understand what an event-based rule is
  • Explain the event-based rule types
  • Create an event-based rule
DTM Basics: Event-Based Rules, Part Two Time: 5:20

By then end of this video you should be able to:

  • Understand what an event-based rule is
  • Explain the event-based rule types
  • Create an event-based rule
DTM Basics: Event-Based Rules, Part Three Time: 7:53

By then end of this video you should be able to:

  • Understand what an event-based rule is
  • Explain the event-based rule types
  • Create an event-based rule



Set up how to track this click in Adobe Analytics.



If you also have Google Analytics or any other platforms installed, you can leverage the same rule to configure or send data to as many platforms as you want.



When using event-based rules, dynamic tag management offers powerful tools to surface data from the page and page elements with which the user interacts.