Global Variables

Field descriptions and information about variables when using dynamic tag management to deploy Adobe Analytics.

These variables fire on all page load rule beacons. You can accomplish the same effect by using a Page-Load rule set to fire on all pages. These variables might not fire in Direct Call Rules and Event-Based rules.

Global Variables - Field Descriptions

Property > Edit Tool > Global Variables

Element Description


The predefined variable populates the Servers report in Adobe Analytics.

See server.


The eVar variables are used for building custom conversion reports.

See eVarN.


Property (prop) variables are used for building custom traffic reports.

See propN.

Dynamic Variable Prefix

A special prefix to the start of the value. The default prefix is "D=".

See Dynamic Variables.