Audience Analytics Workflow

How to provision, share, and use the audience data.

Step # Task Description Notes



Turn on server-side forwarding.

See Server-Side Forwarding.



Configure Analytics destination in AAM.

See Configure Analytics destination.



Use the data in Analytics.

You can use the new AAM Audience dimensions in Analysis Workspace and its related features (Segment Comparison, Flow, Venn, etc).

The Audience dimension is also available in Reports & Analytics, Ad Hoc Analysis, Report Builder, Data Warehouse and Data Feeds.

Note: Data Feeds includes only the Audience ID, not the Audience Name.