Creating Segments from a Fallout Report

Define a fallout report and use it to generate a segment in Analysis Workspace and share across the Unified Segmentation infrastructure.

For a more detailed example with screenshots, go here.

  1. In Analysis Workspace, create a Fallout report that includes the dimension you want to use for your segment.
  2. Right-click the dimension in the Fallout report and select Create segment from touchpoint.

    The Segment Builder opens.

  3. Use the Segment Builder to title the segment, enter a description, change rules, add to logic, and then save.