Segment Templates

Templates represent the old pre-configured and suite segments.

In the Segment Manager, click Add, which takes you to the Segment Builder. Now click the Segments icon to bring up the segment rail. The segment templates appear at the bottom of the segment list. They are distinguishable by a folder icon to the left of the template name:



You can drag these templates into the Definitions canvas and use them as they have been defined, or modify them.

Template Name Definition
Abandon Cart View data for visitors that added items to their carts but did not order anything. In the Segment Definition, the container is Visit. The rule for this sequential segment is

Cart Additions is not null

Then

Orders equals 0.

First Time Visits View data for visitors that have visited a maximum of one [1] times. In the Segment Definition, the container is Visit. The rule is

Visit Number equals 1.

Non-Purchasers View data for visitors that have not participated in an order event. In the Segment Definition, the container is Visitor. This segment uses the Exclude logic. The rule is

Orders is not null.

Non-Single Page Visit (Non-Bounces) View data for visitors that visited more than once. In the Segment Definition, the container is Visitor. This segment uses the Exclude logic. The rule is

Single Access is not null.

Paid Search View data from visitors originating from a paid search. In the Segment Definition, the container is Visit. The rule is

Paid Search equals 1.

Purchasers View data for visitors that have participated in an order event. In the Segment Definition, the container is Visitor. The rule is

Orders is not null.

Return Visits View data from visitors that have visited at least once. In the Segment Definition, the container is Visit. The rule is

Visit Number is greater than 1.

Single Page Visits View data from visits in which you see a single page value, even though you may submit multiple page views during that visit. Single-page visits with exit link events are included in the segment. In the Segment Definition, the container is Visit. The rule is

Single Page Visits equals 1.

Viewed Product Didn't Add to Cart View data for visitors that viewed products but had no cart additions. In the Segment Definition, the container is Visit. The rule for this sequential segment is

Product Views is not null

Then

Cart Additions equals 0.

Visits from Campaign View data from visitors referred by campaigns. In the Segment Definition, the container is Visit. The rule is

Tracking Code is not null.

Visits from Mobile Devices View data from visitors using mobile devices. In the Segment Definition, the container is Visit. The rule is

Mobile Device is not null.

Visits from Natural Search View data from visitors not originating from a paid search. In the Segment Definition, the container is Visit. The rule is

Paid Search equals 0.

Visits from Non-Mobile Device View data from visitors not using mobile devices. In the Segment Definition, the container is Visit. This segment uses the Exclude logic. The rule is

Mobile Device Type equals Mobile Phone

Or

Mobile Device Type equals Tablet.

Visits from Phones View data from visitors using phones. In the Segment Definition, the container is Visit. The rule is

Device Type equals Mobile Phone.

Visits from Search Engines View data from visitors referred by search engines. In the Segment Definition, the container is Visit. The rule is

Referrer Type equals Search Engines.

Visits from Social Sites View data from visitors referred by social sites. In the Segment Definition, the container is Visit. The rule is

Referrer Type equals Social Networks.

Visits from Tablets View data from visitors using tablets. In the Segment Definition, the container is Visit. The rule is

Device Type equals Tablet.

Visits with Visitor ID Cookie View data from visitors to your site, where a persistent cookie is required. In the Segment Definition, the container is Visit. The rule is

Persistent Cookie equals 1.