Stacking Segments

Stacking segments works by combining the criteria in each segment using an 'and' operator, and then applying the combined criteria.

For example, stacking a "mobile phone users" segment and a "US geography" segment would return data only for mobile phone users in the US.

Think of these segments as building blocks or modules that you can include in a segment library, for users to use as they see fit. That way, you can dramatically reduce the number of segments needed. For example, assume you have 40 segments:
  • 20 for mobile phone users in different countries (US_mobile, Germany_mobile, France_mobile, Brazil_mobile, etc.)
  • 20 for tablet users in different countries (US_tablet, Germany_tablet, France_tablet, Brazil_tablet, etc.)
By using segment stacking, you can reduce your segment count to 22 and stack them as needed. You would need to create these segments:
  • one segment for mobile users
  • one segment for tablet users
  • 20 segments for the different geographies
Note: When stacking two segments, they are by default joined by an AND statement. This cannot be changed to an OR statement.
  1. Go to the Segment Builder.
  2. Provide a title and description for the segment.
  3. Click Show Segments to bring up the list of segments in the left navigation.
  4. Drag and drop the segments you want to stack to the segment definition canvas. Here is an example of a segment that stacks the existing segments "Visits from Tablets" and "US Geo":

  5. Save the segment.