Stacking segments works by combining the criteria in each segment
using an 'and' operator, and then applying the combined criteria.
For example, stacking a "mobile phone users" segment and a "US
geography" segment would return data only for mobile phone users in the US.
Think of these segments as building blocks or modules that you can
include in a segment library, for users to use as they see fit. That way, you
can dramatically reduce the number of segments needed. For example, assume you
have 40 segments:
- 20 for mobile phone users
in different countries (US_mobile, Germany_mobile, France_mobile,
- 20 for tablet users in
different countries (US_tablet, Germany_tablet, France_tablet, Brazil_tablet,
By using segment stacking, you can reduce your segment count to 22
and stack them as needed. You would need to create these segments:
- one segment for mobile users
- one segment for tablet users
- 20 segments for the
Note: When stacking two segments, they are by default joined by an AND
statement. This cannot be changed to an OR statement.
- Go to the Segment Builder.
- Provide a title and
description for the segment.
Show Segments to bring up the list of segments
in the left navigation.
- Drag and drop the segments
you want to stack to the segment definition canvas. Here is an example of a
segment that stacks the existing segments "Visits from Tablets" and "US Geo":
- Save the segment.