Visitor Sequence Across Visits

Visitors completing one hit in a visit followed sequentially by a hit in another visit.

Identify those visitors who fell out of a campaign but then returned to the sequence of page views in another session.

Sequential Segment: Visitor viewed page A in one visit, then viewed page B in another visit.

Use Cases

The following are examples of how this type of segment can be used:

  • Visitors to the Sports page of a news site then revisits the Sports page in another session.
  • A clothes retailer sees a relationship between visitors who land on a landing page in one session, and then go directly to the checkout page in another session.

Creating the Segment

This example nests two Visit containers within the top-level Visitor container and sequences the segment using the THEN operator.