Anomaly Detection and Contribution Analysis

October 2017 Changes to Entitlements

All customers with a Contribution Analysis entitlement can now run full Contribution Analysis a limited number of times per month in Analysis Workspace. They are no longer limited solely to three dimensions per run in Reports & Analytics. This excludes point product (SiteCatalyst 15) customers, Analytics Foundation customers, and Analytics Select customers, who do not get Contribution Analysis at all.

The number of runs per company is limited by monthly tokens that are granted based on the Adobe Analytics product your company purchased. This includes the ability to restrict Contribution Analysis access to avoid token misuse.

Frequently Asked Questions

Question Answer

Why is Adobe making this change?

Contribution Analysis has been one of the most resonant capabilities in Adobe Analytics since its release in 2015. Giving you a small number of “full” runs per month (rather than just 3 dimensions for some Analytics products) allows you to better see what unlimited full Contribution Analysis can do for you.

How does tokening in Contribution Analysis work? Does it cost a token to load a project with an existing Contribution Analysis, or only when running a brand new one?

Each login company (not each user) gets a certain number of tokens per month, which allow you to run “complete” Contribution Analysis in Analysis Workspace.

Each time you generate a new Contribution Analysis, you pay one token. Loading projects with pre-run Contribution Analyses does not cost a token.

Do tokens apply to Contribution Analysis in Reports & Analytics?

No. Nothing at all is changing in Reports & Analytics. Customers can continue to run Contribution Analysis in Reports & Analytics just as they always have. For SKUs without unlimited Contribution Analysis access, they will be limited to three dimensions.

If my company is out of tokens and wants to run additional Contribution Analyses, what can we do?

You can upgrade to another Adobe Analytics product, for example from Standard (2 tokens/month) to Ultimate (20 tokens/month). You cannot buy just more tokens—you must upgrade within the existing packaging framework.

How do I restrict access to Contribution Analysis?

You should give permission to use Contribution Analysis only to users that have a legitimate reason to use it and are trusted to not abuse their access.

The permission is called "Anomaly Detection and Contribution Analysis" under Analytics > Admin > User Management > Edit Groups > Edit All Report Access > Customize Report Suite Tools > Tools And Reports.

How do I know how many tokens my company is entitled to per month, and how many we have used in the current month?

Go to Admin > Company Settings > View Feature Access Levels. There are 2 new items on this page:



Entitlements

Below is a list of the detailed entitlements.

Adobe Analytics Entitlement Anomaly Detection Contribution Analysis

Foundation

Yes: Reports & Analytics only

  • No tokens in Analysis Workspace
  • No dimensions in Reports & Analytics

Select

Yes: Reports & Analytics only

  • No tokens in Analysis Workspace
  • No dimensions in Reports & Analytics

Prime

Yes

  • 10 tokens per month in Analysis Workspace
  • 3 dimensions in Reports & Analytics

Ultimate

Yes

  • 20 tokens per month in Analysis Workspace
  • 3 dimensions in Reports & Analytics

+Predictive Workbench

Yes

  • Unlimited tokens in Analysis Workspace
  • Unlimited dimensions in Reports & Analytics

Standard

  • Adobe Analytics Core
  • Adobe Analytics OD
  • Adobe Analytics: MA

Yes

  • 2 tokens per month in Analysis Workspace
  • 3 dimensions in Reports & Analytics

Premium (360, Attribution)

Yes

  • 2 tokens per month in Analysis Workspace
  • 3 dimensions in Reports & Analytics

Premium (Complete, Predictive Intelligence)

Yes

  • Unlimited tokens in Analysis Workspace
  • Unlimited dimensions in Reports & Analytics