Examples of how to use data tables, segments, and uses case ideas
for Analysis Workspace.
You can direct research across your data to answer specific questions
and put together narratives about your customer's interactions and audience
interests. In a freeform environment you can apply dimensions, metrics, and
segments over a time period to directly retrieve targeted data. Craft your
analysis to customize for specific questions, and then publish information in
rich reports and visualizations to be shared and easily interpreted by even the
most time-constrained frontline business user.
- As a media company, you
might want to compare your new visitors, your repeat visitors, and your most
loyal visitors to see how content consumption changes over time for each
- Compare the conversion rates
for branded and non-branded keywords.
- Break down page views by
internal search, external search, landing pages, and so on, to understand why
branded and non-branded terms perform differently.
- Compare day against next day
to compare columns or rows to analyze growth across multiple metrics.
- Do a simple query such as
bounces per a dimension.
Assume you are a marketing analyst for an outdoor gear retailer and
you are tasked with examining how a recent Thanksgiving promotion performed,
and with making recommendations on how to improve onsite campaigns. This
example shows how you can compare campaign revenue data for different segments
and add breakdowns to drill down further into the campaign.
- Select the appropriate
- Search, for example, for
your Internal Campaign Placements dimension and drag it into the left-hand
section of the table canvas (this data will make up the table rows.)
- Now click the segment icon
on the top left and drag different customer loyalty segments into the right
half of the canvas. You are going to compare the segments to each other on the
fly. These will constitute the table columns.
- Click the Events (Metrics)
icon on the top left and add the revenue metric underneath each segment. Notice
how the report generates automatically. You can now start comparing campaign
revenue for these customer segments.
- Now, if you would like to
see which products were most effective in the left banner slot on your pages,
break down Left Banner by Product Name. Just click the Dimensions icon and drag
the Product name dimension on top of Left Banner.
- But you can drill down
even more. You might ask which search terms people used to get to your
top-selling product, Norfolk Highland. All you have to do is drag the Internal
Search Term dimension on top of the product name:
A new breakdown result will appear:
You have already broken down the data in a way that can result in
recommendations and cross-sells for your merchandising teams to implement in
other campaigns and realize even more revenue for your company. You can do
further breakdowns until you get the results you are looking for.
Now you can
share the report with those merchandising