Visitor Authentication States in Audience Manager

The visitor authentication status in Audience Manager determines if the new trait information is written to the visitor's authenticated profile or to the device profile, where the data was collected from. Audience Manager handles the visitor ID authentication statuses UNKNOWN and LOGGED_OUT in event calls in the same way.

Beginning with Experience Cloud ID service v1.5+, the setCustomerID method includes the optional AuthState object. AuthState identifies visitors according to their authentication status. Audience Manager handles the realized traits differently, depending on the authentication status passed in the call and the Profile Merge Rule you use for segmentation.

Contents:

Authentication Status: UNKNOWN

Request value

Read information from the authenticated profile

Write new traits to the authenticated profile

0

Yes, if the Authenticated Option Merge Rule = "Last Authenticated Profiles".

No, the trait data is added to the device profile.

No, if the Authenticated Option Merge Rule = "Current Authenticated Profiles" or "No Authenticated Profile".

Sample call (the request value corresponding to the authentication status is highlighted):

http://sample_customer.demdex.net/event?d_cid=123%01sample_id%010&d_sid=123456

Authentication Status: AUTHENTICATED

Request value

Read information from the authenticated profile

Write new traits to the authenticated profile

1

Yes, if the Authenticated Option Merge Rule = "Current Authenticated Profiles" or "Last Authenticated Profiles".

Yes, the trait data is added to the authenticated profile.

No, if the Authenticated Option Merge Rule = "No Authenticated Profile".

Sample call (the request value corresponding to the authentication status is highlighted):

http://sample_customer.demdex.net/event?d_cid=123%01sample_id%011&d_sid=123456

Authentication Status: LOGGED_OUT

Request value

Read information from the authenticated profile

Write new traits to the authenticated profile

2

Yes, if the Authenticated Option Merge Rule = "Last Authenticated Profiles"

No, the trait data is written to the device profile.

No, if the Authenticated Option Merge Rule = "Current Authenticated Profiles" or "No Authenticated Profile"

Sample call (the request value corresponding to the authentication status is highlighted):

http://sample_customer.demdex.net/event?d_cid=123%01sample_id%012&d_sid=123456

Note: Audience Manager performs an ID synchronization between CID and UUID in all three cases.