Usage Limits

Audience Manager sets a maximum limit on the number of traits, segments, destinations, and algorithmic models that you can create for an account. Limits apply to these items whether created in the user interface or programmatically through API methods. Usage limits help protect Audience Manager from automated processes that may attempt to compromise our APIs or user interface.

Contents:

Item Limits

The tables list the current limits by item type. You cannot create new traits, segments, destinations, or Algorithmic Models if you reach a specific limit for one of these items. If do reach a limit, you must delete an older item before you can create a new one.

Trait Limits

Trait Type Maximum Limit

Total Traits

100,000

Algorithmic

50

Rule Based

100,000

Onboarded

100,000

Folder Traits

2,000

Segment Limits

Segment Type Maximum Limit

Total Segments

20,000

Destination Limits

Destination Type Maximum Limit

Total Destinations

1,000

Cookie

1,000

URL

1,000

S2S

100

Algorithmic Model Limits

Segment Type Maximum Limit

Total Algorithmic Models

20

Algorithmic Models maximum audience size

25,000,000

Note that this limit cannot be increased. You can decrease audience sizes by selecting fewer data sources for the model or by selecting a shorter look-back window.

Folder Limits

Segment Type Maximum Limit

Trait Folders

2,000.

Your folder structure can be maximum 5 levels deep.

Monitor Usage

You can see usage and limits for your account by going to Administration > Limits. Access requires administrator permissions.

Increase Item Limits

The default limits listed here should provide enough capacity for your business needs. If your organization consistently reaches these limits, contact your account representative to discuss an increase.