Set a Trait Expiration Interval

In Trait Builder, the Advanced Options lets you set a time-to-live (TTL) interval for a trait. TTL defines how many days a qualified visitor remains in a trait (120 days is default). When set to 0, trait membership never expires.

To set the TTL for a trait

  1. Expand the Advanced Options section and enter a number to set a TTL value for the trait.
  2. Click Save.