Run a General Report

This procedure describes how to run a General report and set time and other performance options.

  1. In the Analytics dashboard, click General Reports.
  2. From the Report Type drop-down list, select the desired type:
    • Trait
    • Segment
    • Destination
  3. (Conditional) Click the date box to display a calendar, then select the ending date for your report if you want to specify a date other than today.
  4. Search for a trait, segment, or destination by name or ID.
  5. From the folder list, drag and drop the traits, segments, or destinations you want to report to the Selections panel on the right side.
  6. Click Run Report.

    Results display in an exportable table. Click the column headers to sort the results in ascending or descending order.

  7. Select the desired option button at the top of the report to filter data by performance (Unique Trait Realizations, Total Trait Realizations, or Total Trait Population) or by time (1, 7, 14, 30, 60, 90-day range or lifetime).
    Note: Total Trait Realizations are calculated for Rule-based Traits only.
  8. (Optional) Click Export to CSV. This exports the Unique Trait Realizations, Total Trait Realizations, and Total Trait Population for all day ranges.