Remove Traits from a Segment

Managing the traits in your segments is an important part of keeping segments viable. Follow these steps if you need to remove traits from a segment.

To remove traits from a segment:

  1. Go to Audience Data > Segments. Scroll through the list or use the search feature to find the segment you want to work with.
  2. Click the segment name to open the segment details screen.
  3. Click Edit to open Segment Builder and then click Traits to open the traits panel.
  4. Hover over the trait you want to delete and then click the X.
    This action immediately removes the trait from your segment.