In Segment Builder, the Traits section lets you manage traits in a segment, create trait groups, and set qualification criteria. To add a trait to a segment, type the trait name in the search field and click Add Trait. Save the trait (if finished) or move on to Destinations Mapping.
Prerequisites: Complete the required fields in the Basic Information section.
This section provides visual controls that let you:
Opens a development environment that lets you create and manage traits, groups, and qualification requirements with code instead of the visual interface. The code view is useful if your segments:
Helps you find traits to add to a segment.
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