Bulk Management Tools Glossary

Column header labels defined.

Attention: The Bulk Management Tools are not supported by Audience Manager. This tool is provided for convenience and as a courtesy only. For bulk changes, we recommend that you work with the Audience Manager APIs instead. RBAC group permissions assigned in the Audience Manager UI are honored in the Bulk Management Tools.
Column header Definition

dataSourceId

The ID of a data source you want to return or assign in bulk.

derivedSignalId

A derived signal ID.

description

A brief, informative description that you can give to an object.

destinationId

The ID of the destination you want to map or delete.

destinationMappingId

A special ID assigned to a segment when it is mapped to a destination.

folderId

The ID of your segment or trait folder.

name

The name of the object you're working with.

parentFolderId

The ID of a segment or trait folder that contains other folders.

sid

Segment ID.

sourceKey

Signals are bits of data passed in to Audience Manager based on user activity. These are transmitted as key-value pairs. The source key is a constant that does not change. It helps categorize the source value which can change. See Derived Signals.

sourceValue

The source value is a variable passed in as part a key-value pair.

startDate

Indicates when a segment can start to be sent to a destination. Uses yyyy-mm-dd format.

targetKey

The key used in the derived signal. See Derived Signals.

targetValue

The value passed in with a derived signal key. See Derived Signals.

traitAlias

An ID passed to a non-cookie based destination. For a cookie-based destination, this is the key in a key-value pair.

traitRule / segmentRule

The actual trait or segment rule used to collect data. A bulk request returns the rules created in Audience Manager with the trait rule builder or the segment rule builder. You can also use these tools to build rules and apply them in bulk when you update a segment or trait.

See also, Create or Update Trait Rules and Segment Rules.

traitType

A string that identifies the trait type. Options include:

  • RULE_BASED_TRAIT
  • ON_BOARDED_TRAIT
  • SEGMENT

url

Pixel fired by DIL when a user qualifies for a segment.

valueAlias

The key in a key-value pair passed to a cookie destination.