Report Metrics for Profile Merge Rules

Profile Link metrics provide data about people and devices that authenticate to your site. The data and graphs in Profile Link update dynamically as you create a merge rules or when you click an existing rule from the Profile Merge Rules dashboard. These metrics can include device graph from the Adobe Experience Cloud Device Co-op or other third-party device graph sources.

Contents:

Merge Rule Metrics

Reports return data in side-by-side bar graphs when your merge rules use data from the Adobe Experience Cloud Device Co-op or other, third-party device graphs you may have access to in Audience Manager. This lets you compare your authenticated, first-party data with cross-device data provided by the Experience Cloud Device Co-op or another, third-party device graph. For information about data returned by the Device Co-op, see The Device Graph: Internal Processes and Output. This data is updated daily.

Metric Description

Authenticated Activity

Shows:

  • Active people: The number of people who have authenticated to your site for the last 60-days.
  • Total lifetime people: The total number of people stored in the selected authenticated profile.
  • % Active People: Shows Active People as a %.

Authenticated Activity lets you compare data sources by activity, volume, and percent. It can help you find a data source that has a lot of people and a high percentage of active users. Or, you may find value in comparing data sources with high proportion of active users compared to the total audience size. For example, sometimes a data source with low total lifetime numbers and high activity are more valuable than those with high lifetime results and low activity numbers.

Note: The Authenticated Activity metrics contain Profile Link data only. This report does not include Device Graph data.

Average Devices per Person

Shows the average number of devices that are used by visitors who have authenticated to your site for the selected data source.

Total Devices

Shows the total number of devices people have used to authenticate to your site for the selected data source.

Total People

Shows the total number of people who have been identified deterministically for the selected data source.

Device Graph Metrics

The Merge Rules reports also show data on the total number of people and devices who have visited your site for the selected data source and device graph. These metrics return data based on pre-set time intervals (the look-back period) that vary depending on the device option you select when creating a rule. The following table lists these report intervals for each of the device graph options.

Device Graph Option Report Look-back Interval

Profile Link

  • Total People: 60-days
  • Total Devices: 120-days

Co-op Device Graph

  • Total People: 180-days
  • Total Devices: 180-days

LiveRamp

  • Total People: 180-days
  • Total Devices: 180-days

Tapad

  • Total People: 60-days
  • Total Devices 60-days

Sample Reports

Standard Profile Link Report

A standard Profile Link report looks like the following example. Merge rules that use multiple data sources (up to 3, maximum) show graphs in separate tabs for each data source. This merge rule does not include Device Co-op data.

Profile Link Report With Device Graph Data

A Profile Link report that includes device graph data from the Adobe Experience Cloud Device Co-op or a third-party device graph shows Profile Link and device graph data with side-by-side bar graphs. Placing these graphs adjacent to each other lets you evaluate the benefits of using the Experience Cloud Device Co-op compared to Profile Link by itself. Merge rules that use multiple data sources (up to 3, maximum) show graphs in separate tabs for each data source. As a reminder, the Authenticated Activity graph and metrics do not return data from the Adobe device graph or other, third-party device graphs you may have access to in Audience Manager.

Profile Link Trend Graphs

In addition to the other data visualizations, Profile Link reports include a line graph. The line graph is designed to show you trends over time for your profile rules. Trend graphs (and the other reports) are available when you click a rule from the Profile Merge Rules landing page (Manage Data > Profile Merge Rules). These graphs include device graph data if you're a member of the Device Co-op or other, third-party device graphs you may have access to in Audience Manager. Click on a trend line to see underlying data.