Onboarding Status Report Terms and Definitions

A reference guide for the labels and terms used in this report.

Term Definition

Data Sync File Name

Lists files that Audience Manager received and processed from your selected inbound data source.

File processing will fail if the file name is formatted improperly. File name requirements vary depending on how you send this data to Audience Manager. Delivery methods include Amazon S3 and FTP. For instructions on how to name your files, see:

Format Errors

Lists the number of records that failed processing because they did not match the syntax or formatting requirements. See Inbound Data File Contents: Syntax, Invalid Characters, Variables, and Examples for information on how to format your data.

Invalid AAM ID

Lists the number of improperly formatted Audience Manager user IDs (UUID). Usually, this indicates the IDs:

  • Did not match the expected 38-digit format.
  • Contain alphabetical characters. IDs should be numbers only.

Invalid Device ID

Lists the number of improperly formatted Global Device IDs. See Index of IDs in Audience Manager and Global Data Sources for details on how device IDs should be formatted and what global data sources you should use, based on the device type.

The error sampling section of the report includes detailed information about the invalid device IDs, such as:

  • The data source ID corresponding to the invalid device ID
  • The invalid device ID
  • The type of expected device ID, based on the data source

No Matching AAM ID

These are onboarded IDs Audience Manager cannot match to an existing ID. Onboarded IDs can have this status when Audience Manager has not yet performed an ID sync or it still can't match the ID even after a synch.

In the case of unmatched mobile IDs, Audience Manager will:

  • Continue to store and try to synch this ID.
  • Record it as a Stored Record in the report if the ID cannot be synched.

If your onboarded file contains mobile IDs, then you can treat these numbers a bit more lightly than the other metrics. They will not affect the success and match rates for subsequent files.

No Trait Realized

Lists traits that Audience Manager cannot match to an onboarded trait. This could be the result of:

Percent Success

The percentage of records in your file that were stored successfully. Percent success = records processed / number of records in a file.

Records Received

The total number of records received. In most cases, this number should match the total number of records (lines) in your inbound data file.

Stored Records

Number of records stored successfully. Because of file format errors, some of the records received may not be stored by Audience Manager. The number of stored records can be less than the number of records received.

Total Realized Traits

The number of traits for all users across all inbound files that get stored in the Audience Manager platform.

Total Unused Signals

Total number of unused signals received in the report. This total is based on the total number of successfully stored records.

See Unused Signals Report for more information.