Index of IDs in Audience Manager

Refer to this document for the complete list of Adobe Audience Manager IDs.

ID Name and Description Example

SID

Trait ID

The Trait ID uniquely identifies traits in the Audience Manager environment. A Trait ID is assigned to each trait in the user interface (UI).

289983

SID

Segment ID

The Segment ID uniquely identifies segments in the Audience Manager environment. A Segment ID is assigned to each segment in the UI.

4798574

csegID

Legacy Segment ID

This ID uniquely identifies segments in the Audience Manager environment. A Legacy Segment ID is assigned to each segment in the UI.

741232

destID

Destination ID

The Destination ID uniquely identifies destinations in the Audience Manager environment. An ID is assigned to each destination in the UI.

2523

DPID

Data Source ID (also referred to as Data Provider ID)

The Data Source ID is a namespace for IDs or traits. An ID is assigned to each data source (data provider) in the UI.

39217

DPUUID

Data Provider Unique User ID (also referred to as CRM ID)

A third-party ID. This is the ID by which you identify end users in your own CRM system. You can sync DPUUIDs with Audience Manager UUIDs and you can sync DPUUIDs from your different Data Sources (DPIDs) in the ID synchronization process.

2132-3423vn-343fds-3432r

CRM ID

See DPUUID above.

2132-3423vn-343fds-3432r

CID, CID_IC

Customer ID, Customer ID Integration Code

The CID and CID_IC key-value pairs replace DPID and DPUUID. They provide the same functions as the DPID and DPUUID, but are more efficient because they include the data provider ID and user ID (or integration code) in a single key-value pair.

81841%013ad2948b1570a7e408a7cfb7ff4879e4

AAM UUID

Audience Manager Unique User ID

A numerical, 38-digit device ID that Audience Manager associates to each device it interacts with. Audience Manager tries to save this ID as a cookie in the "demdex.net" 3rd party domain.

The Audience Manager UUID is sent in event calls as the d_uuid signal.

demdex = 07955261652886032950143702505894272138

ImsOrgId

Organization ID

This is the ID that a company is provided with upon signing up for the Experience Cloud.

5DC5123F5245B1D20A490D46@AdobeOrg

PID

Partner ID

The PID is a company's ID in Audience Manager. Audience Manager associates an imsOrgId to a PID.

1352

ECID, MID

Experience Cloud ID

The Experience Cloud ID (ECID, legacy abbreviations MID or MCID) is derived mathematically from your Organization ID and the Audience Manager Unique User ID. As long as these IDs remain constant, generating the right ECID for a specific user is simply a math problem. With the same organization ID and Audience Manager UUID you get the same ECID value every time. You can read more about the ECID in the Cookies and Experience Cloud ID document.

mid = 08382830887934830189014177072406221371

DAID

  • IDFA
  • GAID
  • RIDA
  • MAID
  • DUID

Device Advertising ID

An ID unique to each hardware device, to be used for advertising purposes. Usually provided by the manufacturer of the device or device operating system. When importing data for device advertising IDs, make sure to use the corresponding Global Data Sources, according to the device type.

IDFA, GAID, RIDA, MAID, DUID

Device Advertising ID - IDFA - iOS devices

IDFA IDs are mobile device identifiers, provided by the device manufacturer. These IDs represent devices that run the iOS operating system.

The format strictly consists of 32 uppercase hexadecimal digits, displayed in five groups and separated by hyphens, in the form 8-4-4-4-12, for a total of 36 characters.

Example: AEBE52E7-03EE-455A-B3C4-E57283966239

Device Advertising ID - GAID - Android devices

GAID IDs are mobile device identifiers, provided by the device manufacturer. These IDs represent devices that run the Android operating system.

The format strictly consists of 32 lowercase hexadecimal digits, displayed in five groups and separated by hyphens, in the form 8-4-4-4-12, for a total of 36 characters.

Example: e4fe9bde-caa0-47b6-908d-ffba3fa184f2

Roku - RIDA - Roku streaming devices

RIDA IDs are streaming device identifiers provided by the Roku devices manufacturer.

The format strictly consists of 32 lowercase hexadecimal digits, displayed in five groups and separated by hyphens, in the form 8-4-4-4-12, for a total of 36 characters.

Example: fcb2a29c-315a-5e6b-bcfd-d889ba19aada

Microsoft Advertising ID - MAID - Windows 10 Devices

MAID IDs are device identifiers generated by Windows 10 on a per-device, per-user basis.

MAIDs are formatted as alphanumeric strings.

Samsung DUID - Samsung devices

Samsung DUIDs are device identifiers provided by Samsung TVs.

Samsung DUIDs are formatted as alphanumeric strings.