You can send qualified segments to DFP either through a client-side or through a server-side integration. Requirements and related information about both methods are listed below.
For a client-side integration, you need to set up a GPT destination in Audience Manager. Consider the following points when you want to set up GPT as an Audience Manager destination:
Only Qualified Segments are Sent to GPT
The amount of data passed in to GPT depends on how many segments a particular user qualifies for. For example, say you set up 100 Audience Manager segments. If a site visitor qualifies for five of them, then only those five segments get sent to GPT (not all 100).
Talk to your Audience Manager consultant or Customer Care if you want to set up a server-side integration with DFP, using GPT. You'll need to provide your DFP account Network Id and Audience Link Id.