You can send qualified segments to DFP through a client-side
(browser-side) integration, or a server-side integration. If you choose the
client-side integration, you must create a cookie-based destination for Google
Publisher Tags in Audience Manager.
In Audience Manager, a
destination is any other system (ad server, DSP, ad network,
etc.) that you want to share data with.
Destination Builder provides the tools that let you
create and manage these data delivery processes. Audience Manager destination
features are located in
Audience Data > Destinations. To get started, click
Add New Destination and follow the steps below.
To complete the
- Name the destination.
"Cookie" from the
Type drop-down list.
Next and move on to the
Segment Mappings sections.
Provide the following to complete the
section (other fields are optional):
- Cookie Name: Provide
a short, descriptive name for your cookie.
- Data Format: Select
"Single Key" option.
- Key: Provide a key
- Serialize: Select the
- Serial Delimiter: Use
a comma only.
To add a segment to a cookie destination:
- Find segments: The
Segment Mappings section provides two search tools
to help locate segments. To find a segment:
- Option 1: Start typing a
segment name in the search field. The field updates automatically based on
entered text. Click
Add once you find the segment you want to
- Option 2: Click
Browse All Segments to open a window that
lets you browse for segments by name or storage location. Click
Add Selected Segments when done.
Add Mappings: In the mappings pop, enter the segment ID in the
mappings field and click