A cookie destination returns and writes data to a cookie in the
user's browser. The cookie contains data that can be read by other platforms
that have access to the page. Follow these instructions to create a cookie
destination with Destination Builder.
To create a new cookie destination, go to
Audience Data > Destinations > Create New
Destination and complete the sections as described below.
This section contains fields and options that start the cookie
destination creation process. To complete this section:
Basic Information to expose the controls.
- Name the destination.
Avoid abbreviations and special characters.
(Optional) Describe the destination. A concise description is
an effective way to define or provide more information about a destination.
- In the
Type list, click
(Optional) Select an
Auto-fill Destination Mapping. Options
ID: Automatically adds and sends the segment ID to the destination.
Code Value: Automatically adds and sends the segment integration
code to the destination mapping. The integration code is a unique identifier
created and used by the customer. It is limited to 255 characters, maximum.
Next to go to the
Configuration settings or click
Data Export Labels to apply export controls to
Data Export Labels
This section contains options that apply
data export controls to a cookie
destination. Skip this step if you do not use data export controls. To complete
Data Export Labels to expose the controls.
- Select a label that
corresponds to data export control applied to the destination (see
Add Export Labels to a Destination for details).
This section contains fields and options that let you set up the
cookie for your destination.
Audience Manager encodes data written to the
destination cookie. For example, spaces are encoded as
%20 and semicolons are encoded as
%3B. To complete this section:
Configuration to expose the controls
- Name the cookie. Avoid
abbreviations and special characters.
- Choose a data format
option. These options let you choose the delimiters and separators for the
key-value pairs that send segment data to a destination. Format options
- Single key:
Lets you set the key in a key-value pair. You'll set the value after you select
a segment in the Segment Mappings section below.
- Multi key: Lets
you set the key and value for a key-value pair. You'll create the key-value
pair after you select a segment in the Segment Mappings section below.
Standard and Serial Key-Value Pairs
for more information about these data elements.
All other settings are optional. For more information about the
Cookie Domain and
Publish data to settings, see
Optional Settings for Cookie Destinations.
This section lets you search for and add segments to your destination.
To complete this section:
Segment Mappings to expose the controls.
- In the
Search and Add Segments box, start typing the
name of a segment or click
Browse All Segments to browse a list of
Add Selected Segments when you find the
segment you want to use. Adding a segment opens the
Edit Mapping window.
- In the
Edit Mapping pop:
- Mapping lets
you set a value for the key specified in the Configuration section above.
from lets you set start and end date for the destination. If the
end date is blank, the destination never expires.