A Trend report returns trend data on traits and segments.
Audience Manager uses Role Based Access Control (RBAC) to extend user-group permissions to the Trend reports. Users can see only those traits and segments in reporting that they have permissions to view. RBAC functionality lets you control what reporting data internal teams are able to view. For example, an agency that manages different advertiser accounts can configure user-group permissions so that a team that manages Advertiser A's account cannot see Advertiser B's reporting data.
The following illustration provides a high-level overview of key elements in the Trend report.
Configure the following options:
Report Type: Select the desired report type (Trait or Segment).
Date Range: Specify the date range for the report (start date and end date).
Display Interval: Specify the display interval (1, 7, 14, 30, 60, and 90-day intervals).