The trait summary page gives you a detailed overview of useful
Click on a trait name from the
to access its
summary page. The trait summary page contains details about:
- Basic Information: Shows
required and optional details specified when the trait was created.
- Trait Graph: Shows trait
qualifications for the last 90-days.
- For rule-based traits,
trait qualification happens in real-time, as users qualify for a trait in their
- For onboarded traits,
trait qualification happens after an inbound file is processed, i.e. the
inbound file is
fed into Audience Manager and that is when
the trait qualification happens.
- Unique Trait Realizations: A
count of unique users that added this trait to their profile over the given
- Total Trait Population: The
number of unique users currently qualified for this trait.
- Trait Expression: Shows the
various rules for the trait. For rule-based traits, clicking "Edit" lets you
manage the various rules that the trait consists of.
- Segments with this Trait:
Shows you what segments the trait belongs to.
- Management Tools: Controls
that let you create, edit, clone, and delete traits.