Describes set up steps and features specific to the rules-based
and onboarded trait creation process.
Managing Trait Rules
In Trait Builder, the Expression Builder lets you create and test rules that establish audience qualification requirements. Rules consist of key-value pairs such as "color == blue" or "price > 100". Comparison operators establish the relationship between keys and values. Boolean expressions determine the relationship between rule groups.
Set a Trait Expiration Interval
In Trait Builder, the Advanced Options lets you set a time-to-live (TTL) interval for a trait. TTL defines how many days a qualified visitor remains in a trait (120 days is default). When set to 0, trait membership never expires.