Order of Operations in Trait Builder Trait Builder evaluates expressions according to the order-of-operations listed below, from high to low precedence. Trait elements defined by high-precedence operators are evaluated first, before other precedence operators. This section ranks each operator according to precedence, from high to low.
Geotargeting With Platform-level Keys
Describes the common platform-level key-value pairs you can use to target users with geographic variables across all properties in your Audience Manager account.
Device Targeting With Platform-level Keys
Describes the common platform-level key-value pairs you can use to target users with device-related variables across all properties in your Audience Manager account.
Trait Qualification Reference
Trait qualification, or trait realization, is treated differently in Audience Manager, depending on trait type. See the table below for detailed information on trait qualification.
Using Regular Expressions in Trait Builder
You can create your own trait rules with the Trait Builder code editor. Find the code editor in Traits > Add New > Rule-based > Trait Expression and switch to Code View. Audience Manager supports all the available regular expression constructs referenced in the Java Regular Expression Class Pattern. You can validate any of the regular expressions directly in the Expression Builder.