Manage data collection and audience creation with rules-based,
onboarded, algorithmic or folder traits.
Trait Details Page
The details page for an individual trait provides overview of information like the trait name, ID, performance metrics, expressions that define the trait, segments it belongs to, and the trait audit log. To vew these details, go to Audience Data > Traits and click the name of the trait you want to work with.
Trait List View
The Traits dashboard is a centralized workspace for managing traits.