Trait Builder is a feature that improves upon traditional
pixel-based data collection and audience creation/segmentation processes. It
works by processing page data with server-side rules you create in the user
Compared to pixels, which fire in response to simple "yes" or "true"
conditions, Trait Builder lets you:
all page data so you can use it later to build relevant, useful
- Build traits based on
key-value pairs passed in during data
- Evaluate complex data
conditions with server-side rules that work with
Boolean expressions and
- Reduce or eliminate the need
to maintain data collection pixels on your inventory.
- Monitor performance with
Audience Manager reports.