Tag Management

Tag management is a key feature of the Audience Manager platform. Tag management consists of two core components: JavaScript container code and a graphical user interface that helps you manage tags for deployment and data collection on your website.

Enterprise-level tag management is integral to Audience Manager. Furthermore, Audience Manager is tag agnostic. The system lets customers create, schedule, deploy, and manage their own tags. Additionally, the intuitive management interface uses conditional logic that provides flexibility when managing tags across a complex site environment. Adobe is committed to developing this platform and supporting our clients and partners. We are also working to integrate our platform into the Adobe Experience Cloud. See Tags for more information.