Segment Summary View

The segment summary page displays details such as name, traits in the segment, rules, performance data, and destination mapping information.

Click a segment name from the main dashboard to access its summary page. Summary sections include:

  1. Basic Information: Shows required and optional details specified when the segment was created.
  2. Segment Graph: Displays performance data graphically and for fixed 1, 7, 14, 30, 60, 90-day and segment lifetime intervals. We explain segment population numbers in a separate document.
  3. Segment Rules: Lists traits in the segment along with qualification rules.
  4. Destination Mappings: Lists destination mappings for the segment.
  5. Management Tools: Controls that let you create, edit, clone, and delete segments.