Describes how to create segments with Segment Builder.
Create a Segment
Describes the required and optional steps that create a segment in Segment Builder.
Remove Traits from a Segment
Managing the traits in your segments is an important part of keeping segments viable. Follow these steps if you need to remove traits from a segment.
Segment Builder Controls: Basic Information Section
In Segment Builder, the Basic Information settings let you create new, or edit existing traits. To create a new segment, provide a name, a data source, and select a storage folder. All other fields are optional. Move on to the Traits section when done.
Segment Builder Controls: Traits Section
In Segment Builder, the Traits section lets you manage traits in a segment, create trait groups, and set qualification criteria. To add a trait to a segment, type the trait name in the search field and click Add Trait. Save the trait (if finished) or move on to Destinations Mapping.
Segment Builder Controls Destinations Mappings Section
In Segment Builder, the optional Destinations Mapping section lets you send segment data to a third-party cookie, URL, or server-to-server destination. To add a destination, search (or browse) for a destination, provide destination specific information, and click Add Destination.