A general overview of how Audience Manager performs real-time
data transfers with a third-party content provider.
Real-Time Data Transfers
Real-time data transfers send and receive segment IDs as a user visits
or takes action on your site. Typically, synchronous data transfers are useful
when you need to qualify or segment users right away, as they navigate through
Data Integration Steps
The real-time data integration process works as follows:
- A user visits a customer's
site that contains Audience Manager code.
- Audience Manager loads an
iframe and makes a call to our
Data Collection Server (DCS).
DCS calls the third-party server (in real time) to
check if the vendor has any segment information about the user.
- The content provider returns
segment information about that user to Audience Manager.
- Audience Manager receives
this segment information and makes it available for targeting and building new
traits and segments.