Understanding TraitWeight TraitWeight is a proprietary algorithm designed to discover new traits automatically. It compares trait data from your current traits and segments against all other first and third-party data that you have access to through Audience Manager. Refer to this section for a description of the TraitWeight algorithmic discovery process.
Models List View
The list view is a central workspace that helps you to create, review, and manage models.
Models Summary View
The summary page displays model details such as name, reach/accuracy, processing history, and traits created from the model. The page also includes settings that let you create and managing models. Click a model name from the summary list to see its details.
How to create an algorithmic model with Model Builder.